How I Became An Expert on Marketing

How to Create a Social Media Marketing Plan

Do you want to get more customers from social media? If so, you need to come up with a marketing plan. Today, companies are using social media to get prospects and nurture them to become paying customers. You can use social media marketing to get information about products, companies and services you may need. To ensure a positive brand awareness of your business, you should be active on social media networking sites.

You need a proven marketing plan to win customers on social media. You will be wasting time on the social networks if you don’t have a plan. In the plan, you should highlight the steps you will take to reach your audience. The plan should also highlight the type of content and frequency of posting. Below is an overview of the steps you should follow when making a social media plan.

Determine Your Audience
Your audience refers to the people who are interested in your product or services. These are the people that buy from your business. It is important to know the characteristics of you customers. For example, you should know where they live, their age range, their preferences and other information. If you drill down your audience, you will not have a problem marketing to them on social media. When you have identified your audience, it will be easy to know the best way to reach them.
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Content to be Posted
One thing you should know is which content will be right for you target audience. Some of the contents you can post include videos, text, documents among others. Different contents result in different engagement levels. After posting content on the social media sites for a while, it advisable to track their performance to know which ones result in the most engagement. Make sure you post creative and educative content to your audience. These contents will result to higher engagement of your audience.
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Measure the Performance
The other thing you should determine is the metrics you should be measuring. You can know which contents lead to the best results by measuring different metrics. Examples of metrics you can measure include revenue generated, new followers on your social channels, number of new leads, traffic to your website and so on. Measuring will give you an idea of which channels are the most effective in your marketing efforts. This information will help you know which campaigns should be scaled up and which ones should be shut down.

You can follow the above guide to come up with a winning social media marketing plan.