Years ago, when people had to make a few purchases, they would go down to the store to make them. Today, they buy online. The problem starts when you have a business website with the wrong design, allowing your rivals to outperform you that easily.
Here are tips that help you improve your web design’s competitiveness:
> Use the right analytics tools and know your numbers.
Case Study: My Experience With Designs
If you can measure it, you can improve it. Google Analytics will do the measuring, but only if you use them correctly in the first place. At the least, using Google Analytics right means you need to customize it to the specific needs and requirements of your business. Visits inside service area, total leads, leads by traffic source, visit-to-lead conversion rate and revenue by traffic source are among the most basic metrics you must know.
On Services: My Thoughts Explained
> Use a CMS and killer content.
Building a robust website with plain HTML is both daunting and time-intensive. That’s the reason the CMS – Content Management System – was constructed. And that’s what it’s for- to help you manage your website’s content. Using a CMS, you will be able to build and manage a big website way more easily. But of course, a CMS is not going to do anything alone. You must be willing to invest in excellent quality content – the part you should never compromise.
> Know when to follow the leaders’ footsteps and when to carve your own path.
Good web design entails knowing when to the industry leaders and when to be unique. For example, don’t try and experiment with where to put your phone number on your website. This is a very bad mistake. Most top sites place their contact details in the top-right corner, the spot where consumers expect it would be. Put your phone number in another area and you could end up with lower lead conversion rates and frustrated customers and prospective customers. These things have their right and wrong places, and it’s a must that you know them.
> Ensure high loading speed and compatibility with all devices.
Note that your competitors are but one click away; it’s easy to lose that business over a website that loads too slow. Put your website to test, and if you get a poor score, correct it.
> Personalize your website and place third-party endorsements.
People want to see that you’re a company of nice and helpful individuals, not just a cold and insensitive online store. One of the ways to make this happen is avoiding the use of third-person POV in your content, most especially your About text. Lastly, add third-party endorsements as testimonials, including trusted symbols, such as the Visa and MasterCard logos.